His app has spawned a raft of imitations, including Road Code Learners Test NZ ($6.99), which came in at number 4. The 41-year-old's portfolio is growing but he's kept on his day job as a senior developer at North Shore web agency Toast. He's reinvested his profits in new kit and developing an Android version of Driving Theory, plus the 99 cent NZ Passport Photo app for helping people shoot a passport photo to DIA specs, and SherlockCam, which adds information about where and when photos are taken (see his full range under the Beetix moniker here). "I wanted to make it look and feel like a driving quiz by theming it accordingly while keeping it clean and easy to use," he said. Palmieri first developed NZ Driving Theory Test in 2013, after spotting a gap in the market. Rather, users had to pay the full whack upfront. That is, some free content with an in-app purchase option to unlock the full features. Unfashionably - but successfully - Palmieri did not run with a "freemium" model. ![]() ![]() He prefers not to say how many copies were downloaded - but every user paid. And it was Palmieri's NZ Driving Theory Test, which sells for $6.99 a pop.
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